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Introduction to Design

Avatar for Sameer Bhiwani Sameer Bhiwani
June 25, 2017
Design
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370

Introduction to Design

This presentation was given to an Executive MBA batch at Institute of Product Leadership.
Avatar for Sameer Bhiwani

Sameer Bhiwani

June 25, 2017
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Transcript

  1. Introduction to Design

  2. See

  3. See Observe?

  4. None
  5. None

  6. Affordance

  7. Case Study

  8. Case study from Jared Spool

  9. One small change

  10. 45% More purchases 15 Million More revenue in the first

    month 300 Million More revenue in first year

  11. The 300 million dollar button

  12. What is Design?

  13. Art v/s Design

  14. A way of thinking living working

  15. Design is a process many processes

  16. Problem finding Problem solving

  17. Observing

  18. Generative

  19. Digital Products

  20. Interface Visual Multi-Device Online-Offline Human Ecosystems Services Experience

  21. Why Design?

  22. None
  23. None

  24. dmi.org

  25. Design Maturity

  26. None

  27. How?

  28. DESIGN BUSINESS TECH BALANCED PRODUCT

  29. None
  30. None
  31. None
  32. None
  33. None
  34. None
  35. None

  36. Prototype

  37. You User ≠

  38. Empathy

  39. Customer Centricity

  40. Better Products

  41. When to Design?

  42. None
  43. None
  44. None
  45. None
  46. None