State of the Woo | Todd Wilkens

Transcript

1. State of the Woo Todd Wilkens Head Janitor, WooCommerce
2. Our amazing growth and the community behind it.
3. 32,472,449 downloads of WooCommerce
4. More than 3,000,000 active installations
6. Woo stores will do over $10B* in sales this year * Conservatve estimate
7. There will be more than $30M* in WooCommerce- related extensions sales this year. * Conservatve estimate of WooCommerce marketplace + others.
8. 613 contributors.
9. Big and small. In over 60 countries. A diverse set of amazing businesses
13. A diverse set of users. Store Owners Store Builders Extension Developers
14. Most stores run on WooCommerce are small to medium-sized businesses…most dev shops helping build these stores are also small to medium-sized businesses. This is the beauty of WordPress and the open source ecosystem. Small biz helping small biz
15. But it’s not just small businesses anymore…
16. There are multiple $100M+ businesses using WooCommerce now.
19. Grocery pickup service
20. Now more than 40 stores in more than 10 cities
21. WooCommerce helps companies of all sizes move quickly.
22. This isn’t just about selling stuff on the internet.
23. Small and local businesses are a force for good.
24. We are democratizing access to that for anyone, regardless of income, gender, politics, language, or where they live in the world.
25. We’re enabling entrepreneurs and small businesses around the world.
26. The open source community is a force for good in similar way.
27. A large number of the businesses that choose open source software do it because they feel aligned with the mission.
33. This isn’t just about selling some stuff on the internet.
34. This is about peoples’ livelihoods, their families, and their communities.
35. With great success, comes great power and influence.
36. WooCommerce is not just a plugin. It’s a platform with a thriving ecosystem.
37. With great power comes great responsibility. Automattic has been doing a lot to make the WooCommerce platform and ecosystem more robust and sustainable for everyone.
38. A platform is a strong foundation
39. We’ve made a few big changes this year to reset our foundation.
40. Big news: Abstractions — CRUD classes & REST API v2 Performance improvements New product gallery New CLI New logging system WooCommerce 3.0
41. Learnings: We need a more reliable upgrade and maintenance experience That involves us and our Extension Developers WooCommerce 3.0
42. WooCommerce 3.1 • CSV import/export • Extension license management in WooCommerce Core • Search helpers for Orders WooCommerce 3.2 • Better control of coupons/ promotions • Extension version checks • Search helpers for Products • Better integration with our SaaS payments, shipping, and taxes offerings.
43. In the near future… Faster tables designed for ecommerce.
 New event queues to remove race conditions and improve performance. Simplified checkout based on extensive research and focused on conversions.
 Lots of tools for insight into how a store is doing.

44. Commitment to making our upgrade and maintenance experience rock solid.
45. Integrated services so WooCommerce does more by default.
46. In 2016, Stripe and PayPal extensions became free.
47. In 2017, payment integrations become easy and automatic.
48. Automatically setup a stripe account without the need to find and copy account keys.
50. In 2017, we launched our shipping service. United States Postal Service and Canada Post. Live shipping rates. Label printing at reduced rates. And we are currently providing all of this for free.
51. WooCommerce Services 1.8 added a sales tax service. Automatic, accurate sales tax in US, Canada, UK, the EU, and Australia. For free.
52. We’ve been investing a lot in a foundation for cloud services
53. Building on Automattic’s strengths, experience, and existing infrastructure.
55. So you have to install some extra things
56. More investement in design and UX
57. John Maeda
58. Better understanding of our users…all of them
59. We’re no longer just designing and developing for ourselves.
60. More research and testing to make sure we are working on the most impactful things.
61. Interviews and user research with Store Owners of all sizes, Store Builders, and Extension Developers.
62. Please stop by our customer research lab.
63. A great, modern Store Owner experience
64. When you build a store for a client, you want them to have a great store management experience.
65. wp-admin isn’t always the best for non-technical Store Owners.
71. We’ll also be revamping our WooCommerce mobile app
72. Better tools for Store Builders
73. No more subscription keys to manage We removed the need for having to copy and paste your subscription keys and replaced it with a more secure one click connection process.
74. Subscription sharing and transfer
75. In general, we will be making it easier for Store Builders who manage multiple sites.
76. We’ll be joining the WordPress.com affiliate program and opening it up for anyone to sell WooCommerce
 Test extensions before you buy them.
77. Big changes in the WooCommerce extension marketplace
78. New extension developers have been asking to be added to the marketplace.
79. Current extension developers have been asking for more direct access to customers and more control over their products pages, docs, etc..
80. So, we’re going to be opening up the marketplace to new extensions…
81. …and giving extension developers higher commissions, more control, and more access to customers.
82. Greatly improved support response times and launch of live chat for support.
83. Thanks! Todd Wilkens Head Janitor, WooCommerce