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書籍『LOVED』の紹介 / Introducing LOVED_ja
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SiteGround - Reliable hosting with speed, security, and support you can count on.
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Minoru YOKOMICHI
August 01, 2023
Marketing & SEO
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書籍『LOVED』の紹介 / Introducing LOVED_ja
2023-08-01 - PIVOT Growth Drivers 書籍「LOVED」翻訳者 x 現役PMMと考える:日本と世界のPMMのこれまでとこれから
Minoru YOKOMICHI
August 01, 2023
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Transcript
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ϓϩμΫτϚʔέςΟϯάϚωʔδϟʔͬͯʁ Ҿ༻ɿॻ੶ʰ*/41*3&%ڰͤ͞ΔΛੜΈग़͢ϓϩμΫτϚωδϝϯτʱ lϓϩμΫτϚʔέςΟϯάϚωδϟʔɺ։ൃνʔϜʹͱͬͯࢢͷหऀ Ͱ͋Δɻϙδγϣχϯάɺϝοηʔδϯάɺޭ͢ΔࢢࢀೖϓϥϯΛڭ͑ͯ ͘ΕΔɻϓϩμΫτϚʔέςΟϯάϚωδϟʔൢചνϟωϧʹਂؔ͘Θ͓ͬͯ Γɺࣗͨͪͷೳྗݶքɺͦͯ͠ݱࡏͷڝ૪্ͷΛΑ͍ͬͯ͘Δɻz
ϓϩμΫτϚʔέςΟϯάϚωʔδϟʔͬͯʁ Ҿ༻ɿ130%6$5."3,&5*/("/%#&*/(7*0-&5IUUQTXXXXJTFKPCTQSPEVDUNBSLFUJOHBOECFJOHWJPMFU
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ど ݟ͖ͯͨɻ • プ ϩ ダ Ϋτ が ਅͷސ٬χʔ ズ ʹԠ͍͑ͯͳ͍ • ͦͷΑ͏ͳχʔ ズ Λ࣋ͭސ٬ が ेʹଘࡏ͠ͳ͍ • ސ٬ଘࡏ͢Δ が ɺ プ ϩ ダ Ϋτͷଘࡏ が ेʹΒΕ͍ͯͳ͍ • ͨͱ͑ސ٬ が プ ϩ ダ ΫτΛݟ͚ͭΒΕͨͱͯ͠ɺͦͷ プ ϩ ダ Ϋτ が ࣗͨͪͷχʔ ズ ͱ ど ͷΑ͏ʹϚον ͍ͯ͠Δͷ͔Θ͔Βͳ͍ ʢதུʣ ɹͦͯ͠ɺ プ ϩ ダ ΫτϚω ジ ϟʔͱͱʹ プ ϩ ダ ΫτɾϚʔέοτɾϑΟοτΛୡ͠ɺͦͷ プ ϩ ダ ΫτΛࢢ ʹಋ͘ パ ʔτφʔ͕ɺ プ ϩ ダ ΫτϚʔέςΟϯ グ Ϛω ジ ϟʔ だ ɻz Ҿ༻ɿʰ-07&%ʱϚʔςΟɾέʔΨϯࢯͷ·͕͖͑શจެ։IUUQTOPUFDPNJOTQJSFE@OEOOCD
Ҿ༻ɿMarketing Technology Landscape 2022 - https://chiefmartec.com/2022/05/marketing-technology-landscape-2022-search-9932-solutions-on-martechmap- com/
ϓϩμΫτϚʔέςΟϯάͷ࢛ͭͷجຊGSPN-07&% Ξϯόαμʔ ސ٬ͱࢢͷΠϯαΠτΛͭͳ͙ ετϥςδετ ϓϩμΫτͷ(PUP.BSLFUΛํ͚Δ Ҿ༻ɿॻ੶ʰ-07&%ࢢΛܗͮ͘ΓΛఆணʹಋ͘ϓϩμΫτϚʔέςΟϯάʱ ετʔϦʔςϥʔ
ੈք͕ϓϩμΫτΛͲ͏ଊ͑Δ͔Λܗͮ͘Δ ΤόϯδΣϦετ ଞऀ͕ετʔϦʔΛޠΕΔΑ͏ʹ͢Δ
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ʰ-07&%ʱͷߏͱऔΓѻΘΕΔ༰ 1"35ᶗϓϩμΫτϚʔέςΟϯάͷجຊ ϓϩμΫτϚʔέςΟϯάͷॏཁੑɺ࢛ͭͷجຊͷ ৄࡉɺʮ$"45ʯΨΠυϥΠϯ 1"35ᶘϓϩμΫτϚʔέλʔͷׂ εΩϧͱɺଞ৬छͱͷύʔτφʔγοϓʢ1.ɺ ϚʔέςΟϯάɺӦۀɿϕετϓϥΫςΟεΞϯν ύλʔϯʣɺ1.'ɺΞδϟΠϧϚʔέςΟϯάɺࢦඪ 1"35ᶙϓϩμΫτϚʔέςΟϯάͷઓུ ઓུɺ࠾༻ϥΠϑαΠΫϧɺϒϥϯυɺϓϥΠγϯάɺϓ
ϩμΫτ(5.ΩϟϯόεɺϚʔέςΟϯάܭը 1"35ᶚετʔϦʔͱϝοηʔδϯά ϙδγϣχϯάɺϝοηʔδϯάɺϫϯγʔτϝοηʔδ ϯάΩϟϯόε 1"35ᶛϓϩμΫτϚʔέςΟϯάϦʔμʔ Ϧʔμʔγοϓɺ৫มֵɺਓࡐ࠾༻ɺΩϟϦΞࢧԉɺا ۀεςʔδผͷϓϩμΫτϚʔέςΟϯά Ҿ༻ɿॻ੶ʰ-07&%ࢢΛܗͮ͘ΓΛఆணʹಋ͘ϓϩμΫτϚʔέςΟϯάʱ
ஶऀͷओுิ ࢲҙਤతʹɺʮϓϩμΫτϚʔέλʔʯͱ͍͏ׂ໊Ͱͳ͘ɺʮϓϩμΫτϚʔέςΟϯ άʯͱ͍͏ػೳ໊Λͬͯઆ໌Λ͍ͯ͠ΔɻʢதུʣೳྗΛ࣋ͭݸʑਓ͕ͦΕΛ࣮ߦ͢Δҙ ࢥΛ࣋ͯɺ༏ΕͨϓϩμΫτϚʔέςΟϯά͕࣮ݱ͢ΔɻʢதུʣϓϩμΫτϚʔέλʔΛ ஔ͖͘Ͱͳ͍ͱݴ͍͍ͨΘ͚Ͱͳ͍ɻڧྗͳϓϩμΫτϚʔέλʔ͕͍ΕඞͣՌ ྑ͘ͳΔɻͨͩɺࠓ͍ΔϝϯόʔͰͦΕ͕Ͱ͖ͳ͍ɺͱ͍͏ݴ͍༁Λഉআ͍ͨ͠ͷͩɻ Ҿ༻ɿॻ੶ʰ-07&%ࢢΛܗͮ͘ΓΛఆணʹಋ͘ϓϩμΫτϚʔέςΟϯάʱ
͓͠·͍