Leveraging AI Bots for SEO

Transcript

1. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI LEVERAGING AI BOTS FOR SEO
2. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI AI-Generated Profile Picture I’m Aleyda Solis, SEO Consultant
3. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI SEO processes that don’t leverage the opportunities given by the latest AI functionalities & tools will struggle to be competitive
4. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI The launch of ChatGPT has triggered a new era of AI for SEO
5. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI We didn’t only quickly started to use it to 
 support and automate our SEO tasks https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-for-seo/
6. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI A variety of plugins and resources were also 
 launched to make it even better and easier to use https://www.aiprm.com/
7. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI This started the race of search engines to release their own chatbot interfaces, some better than others still Bing Bard
8. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI For real, Bard Bing Bard
9. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI The new interface shouldn’t be detrimental to SEO as it focuses on supportive tasks and informational queries https://blogs.bing.com/search-quality-insights/february-2023/Building-the-New-Bing
10. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI …as long as they keep referring traffic to source Websites, as Bing is committed to continue doing https://blogs.bing.com/search/march_2023/Driving-more- traffic-and-value-to-publishers-from-the-new-Bing/
11. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Hopefully Google steps up in this way too https://searchengineland.com/google-explains-why-bard-rarely- lists-citations-and-links-to-content-creators-394635
12. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Also, content tools that already had AI features, took 
 them to the next level & integrated a bot interface
13. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI This is great since Google finally shared they’re ok 
 with AI content if it’s high quality, original & useful https://developers.google.com/search/blog/2023/02/google-search-and-ai-content
14. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI However, it’s clear that G is shifting to give more prominence to human written content and authors https://blog.google/products/search/google- search-new-fact-checking-misinformation/ https://developers.google.com/search/blog/ 2022/12/google-raters-guidelines-e-e-a-t
15. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI In a world where content is commoditized by AI, it’s about having your own voice, experience, and differentiated insights providing unique value, establishing a brand
16. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Let’s see how we can leverage these tools to support 
 & advance our SEO day to day, while keeping quality Search Engines 
 Chat Bots ChatGPT Based 
 Tools & Resources Content / SEO Tools 
 Chat Bots ChatGPT SEO PHASES Keyword & Competition Analysis 
 
 Content Optimization 
 
 Technical Optimization 
 
 Link Building 
 
 Measurement 
 
 Reporting Research 
 
 Organization 
 
 Generation TASKS
17. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI With different angles and ideas from my initial 
 ChatGPT for SEO article, leveraging new features Search Engines 
 ChatGPT Based 
 Content / SEO Tools 
 ChatGPT SEO PHASES Keyword & Competition Analysis 
 Research 
 TASKS https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-for-seo/
18. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Before though, to maximize quality you need to integrate 2 key aspects when working w/ generative AI Clear and Concise Prompts as Inputs Task Execution Expert Output Validation and Edition 1 2
19. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Start by ensuring your prompts are clear and concise to generate quality results using the 5Ws and the H • What [is the expected task]: Specify your task’s main action. ◦ Example: Create 5 title tags • Where [Is it going to be used]: The location where your task will be used. ◦ Example: To be featured in a white jeans’ category page • How [is the format / language / tone / structure / length / characteristics / constraints]: All the characteristics of your task. ◦ Example: descriptive, in English, relevant, engaging, following SEO best practices, of no more of 50 characters each • Who [is the target audience]: Who’s the audience of your task ◦ Example: potential jeans buyers • When [is it going to be used]: Your task timing ◦ Example: at an ongoing basis • Why [you want to use it, the expected goal]: What’s the purpose of your task ◦ Example: to engage the audience and rank better in search results
20. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI To obtain specifically relevant results like this 
 in the first iteration when generating title tags • What [is the expected task]: Specify your task’s main action. ◦ Example: Create 5 title tags • Where [Is it going to be used]: The location where your task will be used. ◦ Example: To be featured in a white jeans’ category page • How [is the format / language / tone / structure / length / characteristics / constraints]: All the characteristics of your task. ◦ Example: descriptive, in English, relevant, engaging, following SEO best practices, of no more of 50 characters each • Who [is the target audience]: Who’s the audience of your task ◦ Example: potential jeans buyers • When [is it going to be used]: Your task timing ◦ Example: at an ongoing basis • Why [you want to use it, the expected goal]: What’s the purpose of your task ◦ Example: to engage the audience and rank better in search results
21. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI I’ve created this Google Sheet Generator to write specific prompts using the 5Ws & the H for faster results https://www.aleydasolis.com/en/search-engine-optimization/ai-prompts-digital-marketing-seo-generator/
22. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Like these ones that you’ll see in the examples https://www.aleydasolis.com/en/search-engine-optimization/ai-prompts-digital-marketing-seo-generator/
23. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Then you shouldn’t fall into factual, originality, or lack of quality and helpfulness issues due to lack of validation
24. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI We need to take into account what language models are good at and not good for
25. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI For quality and safe results, let’s follow this ChatGPT flowchart by Aleksandr Tiulkanov, and have a subject matter specialist to validate and edit the output
26. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Are you ok with these two? Let’s move forward with 
 the actual AI task execution across different scenarios Clear and Concise Prompts as Inputs Task Execution Expert Output Validation and Edition 1 2
27. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI For Keyword & Competition Research, Organization, Generation
28. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI ChatGPT can be useful for so many tasks in 
 keyword research but lacks of fresh data
29. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Let’s use Bing Chat, Bard and Chatsonic to get 
 fresh keyword, content & competition data Bard Chatsonic
30. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Get the latest most popular questions for any topic
31. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Go more granular, ask for the latest top 
 keywords along with their search intent
32. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI You can ask them to propose a hub and spoke 
 model for the specified keywords directly too
33. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Get the top competitors and their latest 
 published pages about the topic
34. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI And to suggest new related topics based on 
 what has been covered by these sites
35. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Validate if it’s possible to rank with 
 the same page for two similar queries
36. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Check if it’s viable to rank for a query across 
 different country markets with the same pages
37. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Verify what type of content is needed to rank for 
 a query across different markets
38. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Obtain video content ideas based on trending videos about the topic
39. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Get the hashtags to optimize these videos on YouTube too
40. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI For Content Generation, Organization, Optimization
41. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Create a content brief for an optimized, unique comprehensive 3K words guide
42. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Get optimized titles tags based but without copying those of the top ranked pages
43. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Obtain comprehensive & unique product descriptions based on top ranked pages
44. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Generate the FAQs for your products with their answers without mentioning brands
45. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Get the Pro’s and Con’s for your top products 
 vs similar ones in the market
46. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Generate unique and descriptive images 
 for your pages, along with their ALT tags
47. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Get facts and data to integrate within your articles along with their sources
48. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Check the facts and originality of your content 
 and ask to make it unique and factual
49. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Ask to rewrite the content to pass AI detections
50. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Does it work? Chatsonic improved it a lot Chatsonic Original AI Written Content Chatsonic Rewrite
51. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI And GPTChat did even further ChatGPT Original AI Written Content ChatGPT Rewrite
52. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Integrate the generated content within your workflows 
 and with additional metrics using Sheets extensions https://numerous.ai/
53. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI For Technical Optimization & Validation
54. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Generate an XML sitemap for a list of URLs
55. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Get the PHP code to automatically generate an XML sitemap for any new indexable URLs
56. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Get a hierarchical navigation structure for a list of URLs
57. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Get cross-linking suggestions for a list of URLs
58. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Get the code to implement JS based 
 non-crawlable links by Google
59. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Get step-by-step instructions to add canonical tags via HTTP headers in an Apache server
60. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Get step-by-step instructions to add hreflang via HTTP headers in an Apache server
61. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Get the PHP code that generates FAQPage structured data for any guide on your site
62. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI For Link Building
63. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Get a list of experts who have already published 
 about your topic to reach out
64. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Get a list of relevant podcasts or YouTube channels to pitch to be a guest of
65. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Get insights about a journalist or blogger you can refer to when reaching out
66. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Write your outreach emails with personalized insights
67. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI As you can see, it’s about leveraging bots to empower our SEO day to day without hurting quality Search Engines 
 Chat Bots ChatGPT Based 
 Tools & Resources Content / SEO Tools 
 Chat Bots ChatGPT SEO PHASES Keyword & Competition Analysis 
 
 Content Optimization 
 
 Technical Optimization 
 
 Link Building 
 
 Measurement 
 
 Reporting Research 
 
 Organization 
 
 Generation TASKS
68. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI This will evolve fast w/ the support of ChatGPT plugins, including a Browsing one or with tools like Zapier
69. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Does this mean that AI can replace SEOs then? 
 Only if you’re a one-trick-pony, non-strategic SEO… https://www.linkedin.com/pulse/future-seo-ai-aleyda-sol%C3%ADs/
70. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI … and don’t get involved in the SEO execution management and coordination, which a bot can’t do https://www.linkedin.com/pulse/future-seo-ai-aleyda-sol%C3%ADs/
71. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI We’re "Findability" specialists working to surface, provide visibility & ultimately, sales to our clients whatever the search interface & paradigm is used
72. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Just like bookkeepers shifted to become accountants and financial analysts after spreadsheets were released, we need to keep evolving to whatever search interface is used
73. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI It’s all about leveraging the available AI functionality to support and evolve your SEO work
74. LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI Thank you! * I’m Aleyda Solis SEO Consultant & Founder at Orainti * SEO Speaker at +100 Events in +20 countries * Author “SEO. Las Claves Esenciales.” * Crawling Mondays Video & Podcast Series Host * #SEOFOMO & #MarketingFOMO Newsletters Creator * Maker LearningSEO.io * European Search Personality of the Year in 2018 * remoters.net Co-Founder