10 Steps to Start-Up

10 Steps I think every entrepreneur needs to take to build their start-up.

1. 10 No. Steps To Build a Startup
2. @draycottmc
3. So... You’ve Got a Killer Idea! What Next?
4. 1 No. Research Everything, well, almost!
5. Customers 3 Areas:
6. Customers Competitors 3 Areas:
7. Customers Competitors Collaborators 3 Areas:
8. Customers Competitors Collaborators 3 Areas: What to ask?
9. Customers Competitors Collaborators 3 Areas: What to ask? Who, What, Where, How & Why?
10. 2 No. Model Because who needs a plan??
11. “No campaign plan survives first contact with the enemy”
13. Who’s the customer? All the people and organisations your creating value for!
14. Ok…so you know who But why will the buy?
15. Ok…so you know who But why will the buy? Value
16. Value Newness
17. Value Value Newness Performance
18. Value Value Value Newness Performance Brand
19. Channels? Direct Indirect Vs.
20. Customers
21. How…
22. How… Personal Assistance
23. How… Self Service
24. How… Co-Creation
25. How… Automated Service
26. Revenue…
27. The pricing mechanisms available: Understand
28. Cost Plus The pricing mechanisms available: Understand
29. Skimming The pricing mechanisms available: Understand
30. Loss Leader The pricing mechanisms available: Understand
31. Penetration The pricing mechanisms available: Understand
32. Premium The pricing mechanisms available: Understand
33. Freemium The pricing mechanisms available: Understand
34. Resources = Lab equipment Office Space PC Graphics Tablet Redbull Experimental Subjects Comic Books Monitors
35. Activity The key things you need to do to make your idea work
36. One last thing!
37. One last thing! Find Good Partners…
38. Find Good Partners… You Can’t do it Alone One last thing!
39. All that’s left is to count the cost
40. 3 No. Question Key Assumptions
41. So, You’ve Got A Model Let’s Break It!
42. Compare: Assumptions in the Model Data from Research
43. Do they fit together?
44. 4 No. Explore Other Options
46. Iterate the model to work out kinks
47. 5 No. MVP… Get Building!
48. Minimum Keep it small
49. Minimum Keep it small Viable Keep it cheap
50. Minimum Keep it small Viable Keep it cheap Product Keep it moving!
51. Push it to the limit… The point of an MVP is to find the Breaking Point
52. 6 No. Evaluate What worked?
53. Be Forensic A/B Test
54. Use this time to trial different directions
55. Examine Everything Your MVP Is the opportunity To Gather Data!
56. 7 No. Pivot? Or Persevere?
57. So you’ve made it, do you A: Pivot B: Persevere
58. Market Reaction to MVP + - Pivot Persevere
59. Just one word of warning:
60. Just one word of warning: This isn’t Exact
61. Just one word of warning: This isn’t Exact It’s a balancing game at best!
62. 8 No. Execute Now it’s real!
64. That’s the 1st Stage Now comes the tricky bit Building a business
65. This is all about
66. This is all about Users…
67. This is all about Users… They mean traction
68. This is all about Users… They mean traction Leading to capital
69. 9 No. Scale Time to Transition
70. Aim: Growth!
71. Capital is your new King
72. Choices: Fast Slow More Control Less Control Internal Re-investment Angel/VC Investment Payback Improvement Buy-out
73. 10 No. Repeat… It’s that simple!
74. OK it’s Not That Easy!
75. The world will Change... You need to Adapt To Survive
76. Thanks I hope that was useful!
77. Massive thanks to everyone who made all the images I’ve used free to share. Material was my own with ideas taken from Eric Reis and Alexander Osterwalder. The design them owes thanks to Amy Palamountain @ammeep Whose 10 Traumas in 10 minutes presentation was inspirational!