Businesses and Fans From “Creator and Consumer” to “Co-creation” Until now, businesses and fans had a relationship similar to “consumer and creator.” Web3 can change that relationship. By using Web3, all people involved can become sympathizers with the main vision as well as collaborators. By accessing a decentralized and autonomous kind of innovation, people with cultish passion toward a certain hobby can develop its value, and that value will smoothly bring returns for them. We aim to make a product that will create a society like that.
Brand Establishment Increasing LTV Naoyuki Sato『ファンベース』CHIKUMA SHINSHO、2018 Ref： Nielsen Global Online Consumer Survey、2009 /4 Customer Sales 80% 20% Pareto law Others Advertisement Sales Areas Supported by Fans Word of Mouth is the Most Trusted Information in the World Recommendations from acquaintances 20% of Core Fans Make Up 80% of Profits Many Products and IPs are Supported by Fans In th is mod ern soc iety th at is overflowing with information and c ontent, th e bigg est ind ic ator of succ ess is to c reate, inc rease, and g row tog eth er with a fanbase.
Distortion in User Experience Created by Structural Issues Two Issues that Come from Building Fan Economies 01 The Dependence on Customer and Payment Infrastructure Platforms Structural Issues
Divided Audience Base and High Handling Fees IPHolders’ Reliance on Platforms Epic Appeals After Fortnite’s Lawsuit Loss Apple’s Focus on Handling It. [Silicon Valley - Takeshi Shiraishi] The antitrust lawsuit that developers of the popular game Fortnite, American company Epic Games, brought against Apple Inc. has been appealed. On the 12th, Epic announced their dissatisfaction with the decision of the first trial that Apple is not a monopoly… https://www.nikkei.com/article/DGXZQOGN132WZ0T10C21A9000000/ Big Tech is Now Similar to the Dawn of a Dictatorship https://toyokeizai.net/articles/-/232631 Customer and Payment Infrastructure Platforms Creates a Dependency and Exploitative Structure Fans’ actions cover a wide range of activities. The common point between these actions and experiences that has increased as society has undergone digitalization is the reliance that many IP holders have on other companies’ platforms. Many of the entertainment companies within Japan offer their content on platforms owned by other companies, so their customer base is divided and limited. On top of that, they must pay high handling fees (30-65% of their earnings). As time goes on, the entertainment industry is reliant on digital platforms. That reduces the direct contact with fans, so not only does it affect their earnings, but also makes it harder to analyze their users. This is the current situation.
and GrowingTired of their Fandoms Media and Information Analysis on Fans’ Fandoms High Fees Due to Reliance on Platforms Reference:otalab “A Survey on Those Tiring of Their Fandoms” When they can’t or can rarely meet their favorite celebrities When they compare themselves to other people in the fandom Poor relationships with other fans When information about it becomes overwhelming When it costs too much 人 0 50 100 150 200 250 When Do People Get Tired of Their Fan Activities? User Info History of Behavior and Attributes / Payment Information Contents Fans PF IP PF IP PF IP Harmful Effects due to Decentralized Platforms The Distortion in the Entertainment Business’s Structure Worsens Fans’ Experiences The reliance on platforms influences user experience. The expensive platform fees apply pressure on users’ wallets just like a country’s tax revenue does. The division of media and complication of information worsens the media experience. Also, it becomes difficult to control fan communities and communication because of the reliance on platforms owned by other companies. By having users input their info such as email and addresses each time for each service, that ID base becomes another reliance. Because of that, the ability to analyze is limited and companies are unable to properly understand their fans, leading to off-the-mark policies and potential PR crises.
Where Fans’ Contributions Will be Paid Back with Tokens Fans will be Connected with the IP, and the Personal Community Will Build Customers and Payment Infrastructure Web3 Web3.0 Economy Community + ID Original Community Fanlink’s Promise of Value Community The communication and action mobilization needed to build a fan community New Fan Experience A new fan experience made by combining IP content and the latest technology Fan Economy Infrastructure made for fans Community × Web3 Fans will be Connected with the IP, and the Personal Community Will Build Customers and Payment Infrastructure
C2C MARKET MISSION GLOBALIZATION AI MANAGEMENT We Offer the Necessary Features to Build a Fan Community Value Proposition A social media service where fans can promote interactio Media (official information releases, campaigns Missions and incentives to mobilize actio Sales (digital, physical) Developing Features for international users (automatic translation C-to-C marketing recognized by the I¨ Community management feature made by applying AI
「DAO」 へ https://note.com/yuyasan/n/n65c43af16423 Yuya Ishikawa /Gaudiy CEO Creator economy DAO Contents and Comic Market(Comiket) Economics and Passion Due to Fans’ Creativity Comiket, an event where passionate fans gather from all over the world, has an economic scale of 15 billion yen over just three days. That is able to happen thanks to the efforts of helpful volunteers. An ideal economy is where that kind of creative economy can be implemented in an autonomous, decentralized organization. Stock Returns Organized Fans BTS and ARMY Asia’s First Grammy Award, Gained Through the Power of Fans ARMY, the nickname for BTS fans, have a thorough knowledge of what they should do for BTS’s sake. ARMY internet users analyze the algorithm and conduct research and even raise funds for the group. One of our ideal fan economies is an ecosystem where fans can buy stock when HYBE is listed on the market. Li ・Jiheng & Yuka Kuwabata 『BTS and ARMY わたしたちは連帯する』 East Press、 2021 What is the ideal fan economy? Gaudiy’s definition of an ideal fan economy is an organization where fans can work together in a decentralized, autonomous fashion and smoothly see returns.
and Create the Future of Gundam: the Worldview of the Gundam Metaverse Project and Its Use of the Latest Technology https://note.gaudiy.com/n/n3b75257c8b1a note How Can Companies like Sanrio and SME Connect Their IPs with Fans Using Web3? https://www.4gamer.net/games/999/G999905/20230727031/ 4Gamernet PARTNER Strong Relationships with Various Entertainment Companies Since our founding, we have built relationships with many entertainment companies as development partners and have engaged in a large number of collaborative projects. etc...
CoinPost、DIAMOND SIGNAL、 Forbes Japan, ITmedia、 MarkeZine、 Nikkei、 Nikkei XTech、 Nikkei XTrend、 Nikkei Trendy、 PIVOT、 Strainer、 Toyo Keizai、 WIRED JAPAN 他 Major Awards Selected as Editorial Department’s Carefully Chosen 7 Companies for Toyo Keizai’s “100 Amazing Venture Companies” (2022h Listed at #28 as part of the Web3 Community for Nikkei Trendy’s “Prediction for 2023’s Hits” Nominated for the Award of Excellence at Nikkei Trendy’s “Startups That Will Create the Future Award 2022i Chosen as one of Nikkei Crosstrend’s “100 Companies that Are Creating Future Marketsi Chosen as one of DIME’s “100 Strongest Startups” We’ve Been Featured in Over 230 Media Platforms
Systems Based on Decentralized IDs Gaudiy Fanlink has a data analysis system that analyzes fans’ actions within the community and their consumption and purchase behaviors on exterior services using the contact info used for the decentralized ID (DID). By quantitatively analyzing fans’ actions, the community can be used to analyze the behaviors of passionate fans to make optimized marketing and offer returns. Academic Cooperation to Jointly Research and Develop Functions such as a New Auction Method Gaudiy is working on collaborative research and development with professors who are top experts in their fields to offer fan-first experiences and services. To solve the issues of token volatility that exists, we’ve implemented the Trust Economy Bonding Curves, a trust score that responds to the community’s contributions. We also are using Gaudiy Fanlink as a verification test for the Gaudiy-Sakai Method Auction, an NFT auction theory that we developed jointly with Professor Sakai from Keio University. Jointly Founding C4C Labs with BALCOLONY. C4C Labs works in production and education in the Web3 field with a mission of “producing with creators in an era where creators will be the main characters.” BALCOLONY. is involved in various Japanese entertainment projects known around the world such as Demon Slayer, Your Name., Love Live! and Momoiro Clover Z. The production business develops and offers original IP specialized in the Web3 field such as NFTs and the metaverse. Other Initiatives
unicorn or be listed on the stock exchangQ 9 Connect Fanlink to the token markeA 9 Invest in the latest technology and businesses that contribute to society Within 2-3 Years Pickup 9 Overseas Expansion: Launching a large-scale domestic communitt 9 Development of a generative IT in an industry-academic collaboratio 9 Transition to the public chain Product 9 Expansion of the scale and economics of Fanlink (community numbers and featuresx 9 Research and service development of LLM through an industry-academic collaboratio 9 Transition and development of a native web3 servicQ 9 Development of a financial business connected to Fanlink Under Development / Within a Year ROAD MAP
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