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From Daily Decisions to Bottom Line: Connecting...

From Daily Decisions to Bottom Line: Connecting Product Work to Revenue

Understanding how R&D and GTM work actually impacts business outcomes is a critical dimension to being a PM / Growth leader. Once you've mastered connecting metrics to KPIs, you will be better positioned to make investment / divestment decisions. Lastly, being able to tell an impact story is the essence of crafting powerful product narratives, which is a must-have skill for any business leader.

Ibrahim Bashir

May 25, 2024
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  1. © 2021 Amplitude Inc. Confidential. All Rights Reserved. Ibrahim Bashir

    | VP of Product ProductCon NY | May 2024 From Daily Decisions to Bottom Line: Connecting Product Work to Revenue
  2. Business KPIs Lorem ipsum dolor sit amet, consectetur adipiscing elit,

    sed do eiusmod tempor. Donec facilisis lacus eget mauris. 1
  3. Strategic Levers Lorem ipsum dolor sit amet, consectetur adipiscing elit,

    sed do eiusmod tempor. Donec facilisis lacus eget mauris. 2 Business KPIs Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Donec facilisis lacus eget mauris. 1
  4. North Star Metrics Lorem ipsum dolor sit amet, consectetur adipiscing

    elit, sed do eiusmod tempor. Donec facilisis lacus eget mauris. 3 Strategic Levers Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Donec facilisis lacus eget mauris. 2 Business KPIs Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Donec facilisis lacus eget mauris. 1
  5. North Star Metrics These are the local operating metrics for

    individual feature teams and serve as both a prioritization tool and accountability mechanism 3 Strategic Levers These are the leading indicators around which product pods and workstreams should be organized to create leverage and move KPIs 2 Business KPIs These are the ultimate business outcomes that leadership cares about, but they lag and it’s hard to gauge impact in the short term 1
  6. Correlate vs Cause (sniff test) Revenue Connection (ladder story) Multiple

    Inputs (strategic levers) Incomplete Picture (quant + qual) Output vs Outcome (learning rituals) Track & Report (movability) Single & Simple (trade offs)
  7. Correlate vs Cause (ultra precision) Revenue Connection (direct attribution) Multiple

    Inputs (peanut buttering) Incomplete Picture (anecdata) Output vs Outcome (stray teams) Track & Report (legibility) Single & Simple (composite metrics)