Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Steering through Strategy Spirals
Search
Ibrahim Bashir
May 19, 2022
Business
1
110
Steering through Strategy Spirals
Ibrahim Bashir
May 19, 2022
Tweet
Share
More Decks by Ibrahim Bashir
See All by Ibrahim Bashir
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue
ibrahimbashir
0
490
Optimizing the Customer Experience through Product Analytics
ibrahimbashir
1
71
How to Build a Scalable Multi-Product Strategy
ibrahimbashir
1
210
The Power of Product Feedback Loops
ibrahimbashir
1
270
Bootstrapping a Product Team
ibrahimbashir
1
160
putting yourself out of business: and other paths to sustained success
ibrahimbashir
1
130
Product Management: A Pyramid Scheme
ibrahimbashir
0
190
The Essentialist Resume
ibrahimbashir
0
240
Build. Ship! Repeat? 9 characteristics of a $1B culture
ibrahimbashir
2
880
Other Decks in Business
See All in Business
シゴデキAI秘書を携えれば営業の世界はもっと広がる
kt0118
0
160
"遠くて近い"チームをつくる──リモートワークで「開発現場に必要とされる人材」になる方法
cysphere
0
110
スマサテでの日々 -Sumasate Tour Deck-
yamagishi
0
150
会社概要_DataLabs
datalabs
0
400
Seibii(セイビー) 会社概要資料 | Company Deck
seibii2019
0
100
採用ピッチ資料|SBペイメントサービス株式会社
sbps
0
31k
【エンジニア職】中途採用向け会社説明資料(テックファーム株式会社)
techfirm
0
5.3k
エンジニア職/新卒向け会社紹介資料(テックファーム株式会社)
techfirm
1
4.6k
Mercari-Fact-book_jp
mercari_inc
6
170k
[T2] 会社紹介資料 2025年8月
t2auto
0
5.4k
事業成長に寄与する ソフトウェアをつくる
kuranuki
0
390
株式会社BALLAS 会社案内
ballas_inc
0
21k
Featured
See All Featured
Designing Experiences People Love
moore
142
24k
Speed Design
sergeychernyshev
32
1k
XXLCSS - How to scale CSS and keep your sanity
sugarenia
248
1.3M
Practical Orchestrator
shlominoach
190
11k
Product Roadmaps are Hard
iamctodd
PRO
54
11k
BBQ
matthewcrist
89
9.8k
The Art of Programming - Codeland 2020
erikaheidi
54
13k
Easily Structure & Communicate Ideas using Wireframe
afnizarnur
194
16k
Making Projects Easy
brettharned
117
6.3k
Distributed Sagas: A Protocol for Coordinating Microservices
caitiem20
332
22k
jQuery: Nuts, Bolts and Bling
dougneiner
63
7.8k
The Cost Of JavaScript in 2023
addyosmani
51
8.7k
Transcript
Ibrahim Bashir May 2022: Madrid
Steering through Strategy Spirals
A Mystery for PM Detectives to Solve Steering through Strategy
Spirals
North Star Metric … for an API data product ...
Customers do “stuff”, no end-user visibility Clues
Revenue is what leadership team cares about Clues
Product Constraints … have to be respected ...
Product Constraints … have to be respected ...
Revenue generation / preservation is a reasonable business expectation Clues
Value Assumptions ... can be trouble without confirmation / conviction
...
Research via customers / users / proxies can be decoupled
from defining metric Clues
North Star Metric ... means choosing one metric to focus
on ...
Proxy Metric ... allows a product team some level of
control ...
Business Model requires connecting product usage to revenue impact Clues
Product Usage ... wait - what?!? unlimited??? ...
Business Model requires connecting product usage to revenue impact Clues
Business Model will likely need to change in the long
term Clues
Product Usage … really doesn’t matter (for this puzzle) ...
Product Usage ... really doesn’t matter (for this puzzle) ...
Product Constraints ... have to be respected ...
Business Health is a lagging indicator (e.g. churn) - and
we want a leading signal Clues
Giving Up ... is how this ends a lot of
times for the PM ...
Complicated Metrics ... are not the point, correlated metrics are
...
Leadership ... is a mystery that needs multiple keynotes to
solve ...
Leadership ... is a mystery that needs multiple keynotes to
solve ...
Leadership Constraints can sometimes be invisible to product teams Clues
Revenue Correlation ... can’t just be made up ...
Product Constraints ... have to be respected ...
Disconnected Metrics ... are product teams trying to do something
of value ...
Repeating Metrics ... that you copy/paste from elsewhere doesn’t work
...
Business Models ... even when sub-optimal, can’t be changed overnight
...
Solving Mysteries ... is hard work ...
It Works ... but I don’t love it for a
product team long-term ...
Uptime ... it’s not just an engineering metric ...
Solving Mysteries requires patience Clues
Uptime ... it’s what the customers in this puzzle are
paying for ...
Solving Mysteries requires experience Clues
Uptime ... because it works, for now ...
Solving Mysteries requires persistence Clues
¿ what was that ?
Signs of a Strategy Spiral
Signs of a Strategy Spiral Metrics over-index on moving the
metric
Metrics over-index on moving the metric Tactics quarterly shifts -
no long-term bets Signs of a Strategy Spiral
Signs of a Strategy Spiral Metrics over-index on moving the
metric Tactics quarterly shifts - no long-term bets Teams disoriented teams lacking focus
Signs of a Strategy Spiral Metrics over-index on moving the
metric Tactics quarterly shifts - no long-term bets Teams disoriented teams lacking focus Emotions sticking to ideas without signal
Signs of a Strategy Spiral Metrics struggling to map to
revenue Tactics not sure if / how to drive usage Teams as confused as the Tweets Emotions trying to apply known playbooks
¿ when did this happen ?
Suspects in a Strategy Spiral Framework Focus
Suspects in a Strategy Spiral Framework Focus content >> template
Suspects in a Strategy Spiral Date Driven
Suspects in a Strategy Spiral Date Driven plans >> planning
Suspects in a Strategy Spiral Lacking Learning
Suspects in a Strategy Spiral Lacking Learning learning >> building
Suspects in a Strategy Spiral Constrained Mind
Suspects in a Strategy Spiral Constrained Mind success >> survival
Suspects in a Strategy Spiral Functional Bias
Suspects in a Strategy Spiral Functional Bias product teams >>
PMs
Suspects in a Strategy Spiral Seniority Sway
Suspects in a Strategy Spiral Seniority Sway visibility >> seniority
Suspects in a Strategy Spiral Date Driven plans >> planning
Lacking Learning learning >> building Constrained Mind success >> survival Functional Bias product teams >> PMs Seniority Sway visibility >> seniority Framework Focus content >> template
¿ where do we go now ?
Steering through Strategy Spirals not shared not logical not clear
not painless
Steering through Strategy Spirals shared logical clear painless
Steering through Strategy Spirals
Steering through Strategy Spirals written clearly
Steering through Strategy Spirals written clearly broadcasted regularly
Steering through Strategy Spirals written clearly planned logically broadcasted regularly
Steering through Strategy Spirals written clearly planned logically broadcasted regularly
executed effortlessly
Steering through Strategy Spirals written clearly planned logically broadcasted regularly
executed effortlessly Legibility Composability Synchroncity Affordability
¿ how can you apply ?
Signs 01 02 Suspects 03 Steering Conclusions
• Signs of a Strategy Spiral ◦ Metrics ◦ Tactics
◦ Teams ◦ Emotions Conclusions
• Suspects in a Strategy Spiral ◦ Framework Focus ◦
Date Driven ◦ Lacking Learning ◦ Constrained Mind ◦ Functional Bias ◦ Seniority Sway Conclusions
• Steering through a Strategy Spiral ◦ Legibility ◦ Synchronicity
◦ Composability ◦ Affordability Conclusions
What’s Next? For Me Amplify May 24-26 in Las Vegas
(virtual too) ScholarSite 4 session cohort starting July 18 Substack Run the Business newsletter Twitter @ibscribe LinkedIn t.co/ib
¿ … ? What’s Next? For You
CREDITS: This presentation template was created by Slidesgo, including icons
by Flaticon, and infographics & images by Freepik Thanks! Do you have any questions?
[email protected]
+91 620 421 838 yourcompany.com Please keep this slide for attribution