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Steering through Strategy Spirals
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Ibrahim Bashir
May 19, 2022
Business
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Steering through Strategy Spirals
Ibrahim Bashir
May 19, 2022
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Transcript
Ibrahim Bashir May 2022: Madrid
Steering through Strategy Spirals
A Mystery for PM Detectives to Solve Steering through Strategy
Spirals
North Star Metric … for an API data product ...
Customers do “stuff”, no end-user visibility Clues
Revenue is what leadership team cares about Clues
Product Constraints … have to be respected ...
Product Constraints … have to be respected ...
Revenue generation / preservation is a reasonable business expectation Clues
Value Assumptions ... can be trouble without confirmation / conviction
...
Research via customers / users / proxies can be decoupled
from defining metric Clues
North Star Metric ... means choosing one metric to focus
on ...
Proxy Metric ... allows a product team some level of
control ...
Business Model requires connecting product usage to revenue impact Clues
Product Usage ... wait - what?!? unlimited??? ...
Business Model requires connecting product usage to revenue impact Clues
Business Model will likely need to change in the long
term Clues
Product Usage … really doesn’t matter (for this puzzle) ...
Product Usage ... really doesn’t matter (for this puzzle) ...
Product Constraints ... have to be respected ...
Business Health is a lagging indicator (e.g. churn) - and
we want a leading signal Clues
Giving Up ... is how this ends a lot of
times for the PM ...
Complicated Metrics ... are not the point, correlated metrics are
...
Leadership ... is a mystery that needs multiple keynotes to
solve ...
Leadership ... is a mystery that needs multiple keynotes to
solve ...
Leadership Constraints can sometimes be invisible to product teams Clues
Revenue Correlation ... can’t just be made up ...
Product Constraints ... have to be respected ...
Disconnected Metrics ... are product teams trying to do something
of value ...
Repeating Metrics ... that you copy/paste from elsewhere doesn’t work
...
Business Models ... even when sub-optimal, can’t be changed overnight
...
Solving Mysteries ... is hard work ...
It Works ... but I don’t love it for a
product team long-term ...
Uptime ... it’s not just an engineering metric ...
Solving Mysteries requires patience Clues
Uptime ... it’s what the customers in this puzzle are
paying for ...
Solving Mysteries requires experience Clues
Uptime ... because it works, for now ...
Solving Mysteries requires persistence Clues
¿ what was that ?
Signs of a Strategy Spiral
Signs of a Strategy Spiral Metrics over-index on moving the
metric
Metrics over-index on moving the metric Tactics quarterly shifts -
no long-term bets Signs of a Strategy Spiral
Signs of a Strategy Spiral Metrics over-index on moving the
metric Tactics quarterly shifts - no long-term bets Teams disoriented teams lacking focus
Signs of a Strategy Spiral Metrics over-index on moving the
metric Tactics quarterly shifts - no long-term bets Teams disoriented teams lacking focus Emotions sticking to ideas without signal
Signs of a Strategy Spiral Metrics struggling to map to
revenue Tactics not sure if / how to drive usage Teams as confused as the Tweets Emotions trying to apply known playbooks
¿ when did this happen ?
Suspects in a Strategy Spiral Framework Focus
Suspects in a Strategy Spiral Framework Focus content >> template
Suspects in a Strategy Spiral Date Driven
Suspects in a Strategy Spiral Date Driven plans >> planning
Suspects in a Strategy Spiral Lacking Learning
Suspects in a Strategy Spiral Lacking Learning learning >> building
Suspects in a Strategy Spiral Constrained Mind
Suspects in a Strategy Spiral Constrained Mind success >> survival
Suspects in a Strategy Spiral Functional Bias
Suspects in a Strategy Spiral Functional Bias product teams >>
PMs
Suspects in a Strategy Spiral Seniority Sway
Suspects in a Strategy Spiral Seniority Sway visibility >> seniority
Suspects in a Strategy Spiral Date Driven plans >> planning
Lacking Learning learning >> building Constrained Mind success >> survival Functional Bias product teams >> PMs Seniority Sway visibility >> seniority Framework Focus content >> template
¿ where do we go now ?
Steering through Strategy Spirals not shared not logical not clear
not painless
Steering through Strategy Spirals shared logical clear painless
Steering through Strategy Spirals
Steering through Strategy Spirals written clearly
Steering through Strategy Spirals written clearly broadcasted regularly
Steering through Strategy Spirals written clearly planned logically broadcasted regularly
Steering through Strategy Spirals written clearly planned logically broadcasted regularly
executed effortlessly
Steering through Strategy Spirals written clearly planned logically broadcasted regularly
executed effortlessly Legibility Composability Synchroncity Affordability
¿ how can you apply ?
Signs 01 02 Suspects 03 Steering Conclusions
• Signs of a Strategy Spiral ◦ Metrics ◦ Tactics
◦ Teams ◦ Emotions Conclusions
• Suspects in a Strategy Spiral ◦ Framework Focus ◦
Date Driven ◦ Lacking Learning ◦ Constrained Mind ◦ Functional Bias ◦ Seniority Sway Conclusions
• Steering through a Strategy Spiral ◦ Legibility ◦ Synchronicity
◦ Composability ◦ Affordability Conclusions
What’s Next? For Me Amplify May 24-26 in Las Vegas
(virtual too) ScholarSite 4 session cohort starting July 18 Substack Run the Business newsletter Twitter @ibscribe LinkedIn t.co/ib
¿ … ? What’s Next? For You
CREDITS: This presentation template was created by Slidesgo, including icons
by Flaticon, and infographics & images by Freepik Thanks! Do you have any questions?
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+91 620 421 838 yourcompany.com Please keep this slide for attribution