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How to Build a Scalable Multi-Product Strategy

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Avatar for Ibrahim Bashir Ibrahim Bashir
May 19, 2022
Business
250
1

How to Build a Scalable Multi-Product Strategy

Avatar for Ibrahim Bashir

Ibrahim Bashir

May 19, 2022

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Transcript

  1. New Product Introduction for B2B

  2. B2B KPIs

  3. B2B KPIs

  4. B2B KPIs

  5. B2B KPIs

  6. B2B KPIs

  7. Flywheels

  8. Flywheels

  9. Flywheels

  10. Flywheels

  11. Flywheels

  12. Deep Dive

  13. Deep Dive “cloud content management” • original idea: cloud storage

    ◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows

  14. Deep Dive

  15. Deep Dive

  16. Deep Dive

  17. S Curves

  18. S Curves

  19. S Curves

  20. S Curves

  21. S Curves “you should be thinking about this… earlier than

    you think you should” • Pipeline slows • Market shrinks • Usage plateaus • New Competition • Law of Large #’s

  22. B2B KPIs

  23. B2B KPIs

  24. B2B KPIs

  25. S Curves

  26. Deep Dive

  27. Deep Dive “cloud content management” • original idea: cloud storage

    ◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows

  28. Deep Dive “cloud content management” • original idea: cloud storage

    ◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows

  29. Deep Dive “cloud content management” • original idea: cloud storage

    ◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows

  30. Deep Dive “cloud content management” • original idea: cloud storage

    ◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows

  31. Deep Dive “cloud content management” • original idea: cloud storage

    ◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows

  32. Deep Dive “cloud content management” • original idea: cloud storage

    ◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows

  33. Deep Dive “cloud content management” • original idea: cloud storage

    ◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows

  34. Adjacencies

  35. Adjacencies

  36. Adjacencies

  37. Adjacencies

  38. Adjacencies

  39. Takeaways

  40. Anti Patterns 1. Treating top KPIs as leading indicators 2.

    Assuming your flywheel is “on autopilot” 3. Trying to both raise and stack ceilings Takeaways Best Practices 1. Deconstructing your B2B KPIs 2. Complete your product flywheel 3. Watch out for S curve ceilings

  41. Takeaways More from ProdPad 1. Blog https://www.prodpad.com/blog/ 2. Sandbox https://www.prodpad.com/sandbox/

    3. Webinars https://www.prodpad.com/product-mana gement-resources/webinars-talks-podcas ts/ More from Ibrahim 1. Substack https://runthebusiness.substack.com/ 2. Twitter @ibscribe 3. ScholarSite https://www.scholarsite.io/pages/multi-p roduct-plays-in-b2b-saas

  42. Questions?