Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
How to Build a Scalable Multi-Product Strategy
Search
Ibrahim Bashir
May 19, 2022
Business
1
220
How to Build a Scalable Multi-Product Strategy
Ibrahim Bashir
May 19, 2022
Tweet
Share
More Decks by Ibrahim Bashir
See All by Ibrahim Bashir
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue
ibrahimbashir
0
490
Optimizing the Customer Experience through Product Analytics
ibrahimbashir
1
73
Steering through Strategy Spirals
ibrahimbashir
1
120
The Power of Product Feedback Loops
ibrahimbashir
1
270
Bootstrapping a Product Team
ibrahimbashir
1
160
putting yourself out of business: and other paths to sustained success
ibrahimbashir
1
130
Product Management: A Pyramid Scheme
ibrahimbashir
0
190
The Essentialist Resume
ibrahimbashir
0
240
Build. Ship! Repeat? 9 characteristics of a $1B culture
ibrahimbashir
2
890
Other Decks in Business
See All in Business
スクラム再始動 〜場づくりで透明性を促進し、『形骸化』から脱出しよう!〜
nato
0
140
株式会社STYZ会社概要資料
culumu
0
270
あつまれ_POの森_プロダクトオーナー初心者のためのやさしいQ_Aセッション.pdf
nolick1219
3
1.3k
ログラス会社紹介資料 / Loglass Company Deck
loglass2019
11
440k
Rで学ぶデータハンドリング入門/Introduction_to_Data_Handling_with_R
florets1
0
100
AIプロダクト時代のPdMに必要なコンテキストエンジニアリング
kayato
0
110
株式会社トリビュー|エンジニア向け会社説明資料
tribeau
0
6.6k
(8枚)GROWモデルで目標達成する技術 部下育成の基本
nyattx
PRO
0
1.4k
FY2025.6 Impact Report JP
mercari_inc
0
120k
Leveraging Guest Podcasting to Boost SEO & Build Your Brand
brandonleibowitz
1
180
他人が怖くて話せない私が、過去の寄り道に救われた『会話へのハードルを”割引”する方法』
aokiplayer
PRO
0
170
2025.10_中途採用資料.pdf
superstudio
PRO
2
83k
Featured
See All Featured
Embracing the Ebb and Flow
colly
88
4.8k
[RailsConf 2023 Opening Keynote] The Magic of Rails
eileencodes
31
9.7k
Automating Front-end Workflow
addyosmani
1371
200k
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
stephaniewalter
285
14k
Creating an realtime collaboration tool: Agile Flush - .NET Oxford
marcduiker
32
2.3k
Leading Effective Engineering Teams in the AI Era
addyosmani
2
320
RailsConf 2023
tenderlove
30
1.2k
Practical Tips for Bootstrapping Information Extraction Pipelines
honnibal
PRO
23
1.5k
Imperfection Machines: The Place of Print at Facebook
scottboms
269
13k
Building Adaptive Systems
keathley
43
2.8k
Why Our Code Smells
bkeepers
PRO
339
57k
Reflections from 52 weeks, 52 projects
jeffersonlam
352
21k
Transcript
New Product Introduction for B2B
B2B KPIs
B2B KPIs
B2B KPIs
B2B KPIs
B2B KPIs
Flywheels
Flywheels
Flywheels
Flywheels
Flywheels
Deep Dive
Deep Dive “cloud content management” • original idea: cloud storage
◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
Deep Dive
Deep Dive
Deep Dive
S Curves
S Curves
S Curves
S Curves
S Curves “you should be thinking about this… earlier than
you think you should” • Pipeline slows • Market shrinks • Usage plateaus • New Competition • Law of Large #’s
B2B KPIs
B2B KPIs
B2B KPIs
S Curves
Deep Dive
Deep Dive “cloud content management” • original idea: cloud storage
◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
Deep Dive “cloud content management” • original idea: cloud storage
◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
Deep Dive “cloud content management” • original idea: cloud storage
◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
Deep Dive “cloud content management” • original idea: cloud storage
◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
Deep Dive “cloud content management” • original idea: cloud storage
◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
Deep Dive “cloud content management” • original idea: cloud storage
◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
Deep Dive “cloud content management” • original idea: cloud storage
◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
Adjacencies
Adjacencies
Adjacencies
Adjacencies
Adjacencies
Takeaways
Anti Patterns 1. Treating top KPIs as leading indicators 2.
Assuming your flywheel is “on autopilot” 3. Trying to both raise and stack ceilings Takeaways Best Practices 1. Deconstructing your B2B KPIs 2. Complete your product flywheel 3. Watch out for S curve ceilings
Takeaways More from ProdPad 1. Blog https://www.prodpad.com/blog/ 2. Sandbox https://www.prodpad.com/sandbox/
3. Webinars https://www.prodpad.com/product-mana gement-resources/webinars-talks-podcas ts/ More from Ibrahim 1. Substack https://runthebusiness.substack.com/ 2. Twitter @ibscribe 3. ScholarSite https://www.scholarsite.io/pages/multi-p roduct-plays-in-b2b-saas
Questions?