What's your superhero strategy: Web Governance

My talk at Penn State Web Conference 2015

Transcript

1. What's your superhero strategy? HOW WEB GOVERNANCE CAN SAVE YOUR WORLD Ron Bronson SvBK& #PSUWEB15
2. • Digital strategist & product direction • Decade in .edu • Fan of brunch, loose tea & clever socks. • Startups. Policy. • Building stuff online since the 90s.
3. WHAT ABOUT YOU?
4. LET’S DEFINE DIGITAL GOVERNANCE
5. “[Digital] governance defines decision-making processes for the web, and sets policies and standards for web content, design, and technology— in a way that respects subject-matter expertise. (For example, your CEO shouldn’t be setting standards for markup or tone of voice.)” DIGITAL GOVERNANCE DEFINED JONATHAN KAHN A LIST APART
6. DO YOU OR YOUR USERS KNOW HOW TO GET CONTENT FROM THEIR DESK TO THE WEBSITE?
7. THE CMS: A BRIEF HISTORY
8. IN THE BEGINNING…THERE WERE WEBMASTERS
9. AS WEBSITES BECAME MORE COMPLEX. THE LOGICAL THING TO DO WAS SHARE THE WORKLOAD
10. BUT THE NEED FOR MORE CONTENT MAKES RELYING ON PEOPLE WITH OTHER JOBS UNTENABLE
11. WHEN WE STARTED ASKING PEOPLE TO MANAGE THEIR CONTENT…IT WASN’T A FULL TIME JOB. NOW IT IS.
12. SO NOW WHAT?
14. WEBSITE = INFRASTRUCTURE
15. THE CLIENT
16. 3 million unique visitors 44 distributed web managers 26 distinct websites No formal governance Tens of thousands of pages THE LANDSCAPE
17. Tools, technology & agreed procedures. Budget. Clarity & certainty in roles, Limited authority Questionable administrative support organizational culture or understanding. THINGS WE LACKED
18. “In a constantly changing world, the only sustainable competitive advantages is change. Today’s companies are very good at processing information…but they don’t know how to learn.” Dave Gray
 The Connected Company
19. ESTABLISHING A STOP DROP & ROLL CULTURE OF CONTENT GOVERNANCE
21. • Single-Payer • Policy Based • Centralized • HPIC • Bumper Car MODELS OF CONTENT GOVERNANCE
22. • How does content flow work within your organization? • Do people know how to get things published? • What about people who don’t update content? • Are there defined workflows? • Decided by who? How? • Are they reviewed often? LET’S TALK ABOUT YOUR CHALLENGES?
23. QUESTIONS? Twitter: @ronbronson Email: ron@ronbronson.com