bsf sfb dsvds fv sdf INITIAL IDEA dsfcd fghgf dfhn dfgh eghf bsf bsf sfb dsvds fv sdf INITIAL IDEA dsfcd fghgf dfhn dfgh eghf bsf bsf sfb dsvds fv sdf INITIAL IDEA dsfcd fghgf dfhn dfgh eghf bsf bsf sfb dsvds fv sdf INITIAL IDEA dsfcd fghgf dfhn dfgh bsf sfb dsvds fv sdf INITIAL IDEA dsfcd fghgf dfhn dfgh eghf bsf bsf sfb dsvds fv sdf INITIAL IDEA dsfcd fghgf dfhn dfgh eghf bsf bsf sfb dsvds fv sdf INITIAL IDEA dsfcd fghgf dfhn dfgh eghf bsf VALUE PROPOSAL KEY HYPOTHESES KEY BEHAVIORS KEY MOTIVATORS