Strategic Business Map Meetup Hamburg - "Wardley Maps or the value is in the chain"

Transcript

1. Strategic Business Map Club Hamburg Wardley Maps 
 or 
 “the value is in the chain" Aleksandar Simovic
2. Strategic Business Map Club Hamburg Aleksandar Simovic Author of “Serverless Applications with Node.js” AWS Serverless Hero Lead Serverless Engineer at ScienceExchange Map Meetup Belgrade organizer Wardley Maps Battle Camp organizer Conversational Programming capitalflow.ai FinDev Serverless peasant
3. Strategic Business Map Club Hamburg word of caution besides being a peasant… I’m also incoherent.
4. Strategic Business Map Club Hamburg https://www.youtube.com/watch?v=2_26akyADLs Copyright by StormStock
5. Strategic Business Map Club Hamburg Relevant?
6. Strategic Business Map Club Hamburg Wardley Map Meetup Belgrade
 @MapMeetup • Eight events so far
 • More than 100 members
 • Experiences (a month ~ 4 years)
 • Constantly Evolving Battle Camp • Simulated Business Strategy plays
 • Team vs Team vs Team..
 • Turn based, complex simulation
 • Preparing people to battle on the real market Many talks • Re:Invent
 • Leading Edge Forum Study Tour
 • Conferences (non)Serverless 
 ….
7. Strategic Business Map Club Hamburg What is a Wardley Map? Business strategy?
8. Strategic Business Map Club Hamburg http://www.townsandtrails.com/map-cat/
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13. Strategic Business Map Club Hamburg Seems reasonable, right?
14. Strategic Business Map Club Hamburg That all changed in 2015
15. Strategic Business Map Club Hamburg 2014 - 2015 Serverless Simon Wardley Gojko Adzic +
16. Strategic Business Map Club Hamburg all credits - Simon Wardley
17. Strategic Business Map Club Hamburg all credits - Simon Wardley
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38. Strategic Business Map Club Hamburg all credits - Simon Wardley
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40. Strategic Business Map Club Hamburg all credits - Simon Wardley
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50. Strategic Business Map Club Hamburg all credits - Simon Wardley
51. Strategic Business Map Club Hamburg all credits - Simon Wardley
52. Strategic Business Map Club Hamburg all credits - Simon Wardley
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67. Strategic Business Map Club Hamburg all credits - Simon Wardley 20% 20% 20% 20% 20%
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69. Strategic Business Map Club Hamburg Simon Wardley ex CEO of Fotango first serverless platform - Zimki 2008. Ubuntu
70. Strategic Business Map Club Hamburg Climactic Patterns Rules of the Game. 
 Patterns applied across contexts, regardless of user choice
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75. Strategic Business Map Club Hamburg Creative Destruction A process in which an invention drastically changes the value chain (or many value chains). 
 
 Example below:
 - Creative Destruction of the Newspaper Ad Sales 
 - Ads are still provided but by different medium, Value is still created, but in a different way:
76. Strategic Business Map Club Hamburg Jevon’s Paradox - Efficiency doesn’t mean a reduced spend Happens when increased efficiency, counter-intuitively, boosts resource consumption instead of decreasing its usage. It is likely to occur during Industrialization of a component.
 
 Examples:
 
 1. More efficient steam engines consumed more coal, because they were applied in more use cases. 
 
 2. More traffic capacity doesn’t reduce congestion
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79. Strategic Business Map Club Hamburg Doctrine Universally useful patterns that you can apply, regardless of context
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84. Strategic Business Map Club Hamburg Gameplay or “the moves”
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89. Strategic Business Map Club Hamburg Finally…
90. Strategic Business Map Club Hamburg But I can do this at home…
91. Strategic Business Map Club Hamburg Why a meetup is important?
92. Strategic Business Map Club Hamburg Ancient Greece vs Tasmania
93. Strategic Business Map Club Hamburg Ancient Greece Tasmania First visited by Europeans in 1642 One of the cradles of western civilization Lack sewing tools Lived on the coast, didn’t eat fish No bone tools No compound tools (stone axe) No stone tools Developed Bronze, Iron tools, casting Mathematics, Physics, Philosophy, Geometry Most advanced naval civilization at its time Catapults, Balistas, the first steam engines 500 BC - 0AD
94. Strategic Business Map Club Hamburg If Tasmanians had remained in contact with mainland Australians, they could have rediscovered the value and techniques of fishing and making bone tools that they had lost.
95. Strategic Business Map Club Hamburg Why Did Human History Unfold Differently On Different Continents For The Last 13,000 Years ? Jared Diamond
96. Strategic Business Map Club Hamburg What was the reason?
97. Strategic Business Map Club Hamburg Trade / Exchange
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99. Strategic Business Map Club Hamburg Isolation causes not just a lack of innovation
 
 but a reversion in technology.
100. Strategic Business Map Club Hamburg Technology has to be either
 invented or adopted
101. Strategic Business Map Club Hamburg The evolution of technology is faster in societies most closely connected with outside societies.
102. Strategic Business Map Club Hamburg Connecting ideas is the core of innovation. Without connecting ideas to people, there is no innovation at all.
103. Strategic Business Map Club Hamburg What is the purpose of a map meetup?
104. Strategic Business Map Club Hamburg What is the purpose of a map meetup? Create a group of people to help each other, teach each other, understand better and evolve as a group.
105. Strategic Business Map Club Hamburg How did we evolve?
106. Strategic Business Map Club Hamburg Invented a Battle Camp.
107. Strategic Business Map Club Hamburg Results
108. Strategic Business Map Club Hamburg
109. Strategic Business Map Club Hamburg Adapt, evolve, innovate
110. Strategic Business Map Club Hamburg Doing a Strategy Cycle onto a Map Meetup Adapt, evolve, innovate
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112. Strategic Business Map Club Hamburg What was the purpose of our Battle Camp?
113. Strategic Business Map Club Hamburg Practice “the real thing”
114. Strategic Business Map Club Hamburg Doesn’t know
 Wardley Maps Ear lobber Draws Wardley Maps Knows Wardley Maps, 
 doesn’t draw Did Map Battle Camps Actively plays and 
 draws Wardley Maps Fan Soldier Captain General Heard about concepts Grasps concepts Practices and plays
 “virtual” scenarios Has a “nice” earlobe Battle-experienced
115. Strategic Business Map Club Hamburg How to
 “play a game of chess” 
 with a general?
116. Strategic Business Map Club Hamburg Evolving even more
117. Strategic Business Map Club Hamburg “Building Rome” Build a sustainable group of individuals that will play and win on the market.
118. Strategic Business Map Club Hamburg Players Novices Mentors New members Startup builders Enterprise strategists Building Rome
119. Strategic Business Map Club Hamburg Evolve even more?
120. Strategic Business Map Club Hamburg Evolve even more? With you!
121. Strategic Business Map Club Hamburg “The Roman Roads” Connect meetups and meetup members,
 exchange knowledge, experiences, maps.
122. Strategic Business Map Club Hamburg Are you up for it?
123. Strategic Business Map Club Hamburg Danke!