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Marketing and Outreach Strategies for Research ...

Marketing and Outreach Strategies for Research Data Services

Presentation given with Cameron Cook at the Library Technology Conference, March 2016.

Brianna Marshall

March 16, 2016
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Transcript

  1. about RDS Research Data Services •  Education + training • 

    Consultations •  Data management plans (DMPs) researchdata.wisc.edu @UWMadRschSvcs
  2. new focuses •  getting organized •  tracking + assessment • 

    website overhaul •  focus on design •  blog content •  outreach •  social media
  3. challenges •  Scheduling! •  We change up our processes frequently,

    meaning we still need plenty of check-ins •  Considering sharing some RDS documentation openly – what does that mean for our existing systems?
  4. challenges •  Where to even start… •  Deciding –  What

    to collect / track –  When to collect / track it –  Making it a habit –  Figuring out how to make sense of the data
  5. •  tweaking CSS •  card sort exercise •  more inventories,

    all the inventories •  migration of content + tables •  blog guidelines to keep fresh content small changes toward better UX
  6. challenges •  Conveying design vision + purpose •  Project management

    •  Roles, responsibilities, and decisionmaking
  7. challenges •  Good design takes time •  Ensuring RDS design

    ideas also fit within the UW brand •  Without Canva for work, we need to closely track our brand colors, fonts, and styles
  8. challenges •  Marketing campaigns are a time consuming process • 

    How do you build on success? •  Marketing is about timing and finding the right communication channels
  9. challenges • Even with good processes + workflows for generating content,

    content is hard and takes work • Getting team contributions is difficult without top-down control • Commitment issues with deadlines / editorial calendars
  10. MailChimp •  Email service for building and saving email templates,

    tracking individual ‘campaigns’ •  “Free forever” under 2,000 subscribers (12,000 emails per month) •  Upgrade: pay by subscribers. Shared accounts, automation, connect to Google Analytics
  11. •  Staying on schedule •  Keeping a monthly email blast

    fresh •  Showing up in their inbox is important - clicks and subscribers come later challenges
  12. challenges • Social media can be intimidating - it takes patience

    and willingness to try new things • Engagement from followers requires content + media; both take time • Lost in a sea of many voices, it’s hard to stay motivated + build on your momentum
  13. http://www.briannamarshall.com/2015/09/27/dil- reading-group •  Fall 2015 •  Participants (12) –  Liaison

    librarians –  Information literacy librarians –  Graduate students –  Library IT –  Academic IT •  Goals –  Explore RDM/info lit intersections in a fun, interdisciplinary way –  Create data management evangelists! •  Outputs –  Monthly notes –  Teaching + Learning Forum talk data information literacy reading group