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Buffer User Onboarding: Simpler Flow For Better...

Flo Merian
April 15, 2021

Buffer User Onboarding: Simpler Flow For Better Engagement

Delightful onboarding experiences require 2 phases.
A great signup flow, and a follow-on engagement.

The Buffer team does it right. And might improve 1 or 2 details. 

I review onboarding experiences from great B2B SaaS companies and share how I'd optimize them on Twitter.

Buffer is no exception.

Like this presentation? Tweet it!

And if you want to stay in the loop for the next reviews, follow me on Twitter @fmerian.

Flo Merian

April 15, 2021
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  1. Delightful onboarding experiences require 2 phases. A great signup flow,

    and a follow-on engagement. The Buffer team does it right. And might improve 1 or 2 details. What I like about it. @fmerian
  2. Overview Step 0. Get started. Step 1. Start my plan.

    Step 3. Connect your channels. Step 4. Connect a new channel. Step 2. Let's get your account set up. @fmerian
  3. Step 1. Start my plan. The primary CTA on the

    homepage doesn't redirect you to a sign-up form. Instead, you land on the pricing page. @fmerian
  4. Step 1 Choose your plan. Step 0 Get started now.

    Step 2 Let's get your account set up. Alternative: Skip the step to focus on the signup experience. @fmerian
  5. Step 2. Let's get your account set up. The signup

    page is a great spot to add more social proof and inspire action. @fmerian
  6. Step 4. Connect a new channel. Is this extra step

    necessary? It could have been simpler. @fmerian
  7. Step 5. You now have Pro access. After you sign

    up, the Buffer team sends you a series of 4 emails in 15 days. It helps you get the most out of the product. @fmerian
  8. Recap Step 1 Choose your plan. Step 0 Get started

    now. Step 2 Let's get your account set up. ONBOARDING FLOW HOME @fmerian
  9. Step 3 Connect your channels. FOLLOW-ON Step 4 Connect a

    new channel. Step 5 You now have Pro access. Recap @fmerian
  10. Step 1 Choose your plan. Step 0 Get started now.

    Step 2 Let's get your account set up. Keep the focus on the signup experience. @fmerian
  11. Over to you, what struck you the most in this

    onboarding experience? Thanks for reading! @fmerian
  12. One more step I review onboarding experiences from great B2B

    SaaS companies and share how I'd optimize them once a week.